AutoBidder User Interface
PANTONE
116 - 6 C
PANTONE
115 - 4 C
PANTONE
1 - 6 C
This logo represents the trust between the dealers and consumers.
Blue can be strong and steadfast or light and friendly. It also communicates significance, importance, and confidence without creating somber or sinister feelings. Considered a highly corporate color, blue is often associated with intelligence, stability, trust-calm, and unity.
Typeface
This typeface is strong, uncomplicated, clean, modern, and sincere which it makes unique enough to stand on it’s own and be recognizable.
Consumers + Dealers
Overlapping represents the top 3 bids for consumers who want to see the number of dealers that will receive a different request.
Symbolism
The tire shape icon represents the automobile and the search icon depicts the eye of consumers who can view details about each bid when they click it from top-3-bids.