Online Consumer Shopping Habits and Behavior

Online Shopping is more emotional than you think. Here are the moments that matter, and how you can engage consumers in a more meaningful way.

Colors

PANTONE
102C
PANTONE
CYAN C
PANTONE
172C
PANTONE
191C

Typeface

PRIMARY
Korolev is a 20 weight sans serif family. B2B only uses one, Korolev Condensed Bold. It should be used mainly for copy headlines and short subheads when suitable.
SECONDARY
It’s easier to read, particularly for large blocks of copy.

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